Marketing Audience

Overview Marketing Audience files are structured datasets designed to empower marketers by providing insightful data on target audiences. These files integrate seamlessly with digital marketing platforms, enabling data-driven strategies for advertising and customer engagement. Utilized effectively, they can enhance personalized marketing efforts, improve audience segmentation, and boost overall campaign performance. File Format Marketing Audience files […]

App Categories and Taxonomies

Introduction The App Categories & Taxonomies table is a comprehensive organizational framework designed to systematically categorize applications. It serves as a key component in our documentation that defines the classification schema of applications across the platform. Fields Category ID: A unique numerical identifier assigned to each application category. Category Name: The descriptive name of the […]

Signals: Mapping Keys

Table of Contents Introduction This document is crafted to guide new signal providers through the process of initiating signal transmission to Intuizi and facilitating their successful onboarding. At Intuizi, we prioritize data privacy and security; accordingly, we do not store Mobile Advertising IDs (MAIDs) on our cloud servers. Instead, our operational model relies on utilizing […]

Origin Report

Introduction Origin Report offers a comprehensive analysis of individual signal-level anonymous mobility data. Tailored for your custom audience, this report provides insights into user mobility patterns while ensuring the utmost privacy and anonymity of the data subjects. Delivery The file will be accessible via S3 credentials provided to you upon request. You may transfer the […]

POI Categories and Brands

Available POI Categories and Brands.

Activation file

Overview An Activation file is a CSV or GZIP compressed file that contains Mobile Advertising IDs (MAIDs) or Encrypted Identifiers (EIDs). This file is used to deliver custom audience data to your preferred cloud provider for integration into your applications, processes, or models. File Format The Activation file can be in one of two formats: […]

Cohort

Cohort Analysis Cohort analysis allows marketers and researchers to gain insights into how different groups of users or customers behave and evolve over time. By tracking cohorts, it becomes possible to identify patterns, trends, and differences in user behavior, which can inform marketing strategies, product development, and decision-making processes. Cohort analysis is valuable because it […]

Evening Visitation

Introduction The Evening Visitation Report is an anonymous household-level report of device groupings with various aggregated demographic fields. Each location identifier is an anonymous representation of a household aggregated to as finite as a postal code or census block. Delivery The file will be accessible via S3 credentials provided to you upon request. You may […]

Activation Endpoints

Activation endpoints are the designated locations where the custom audience data is delivered to your preferred cloud provider for integration into your applications, processes, or models. It is important to note that proper permissions and access must be set up for the specified activation endpoint in order for data to be successfully delivered.

Anonymized Signals

Anonymized Signals report includes individual signal level report of anonymous mobility.