The Visitation Data Set is an aggregated report of anonymous mobility data that includes Category, Brand, Location/Store, and address/geography information and number of unique daily visits. This is a summary report that is derived from our POI and Visitation Detail data sets. Optionally, you may also include the attributes data set to include Ticker symbol (public company), website urls, corporate officers etc.
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The Visitation Detail Data Set is a individual signal level report of anonymous mobility data that includes Provider, LocationID, Encrypted Mobile Ad ID, Distance from Location centroid and timestamp of signal. This is report combines with the POI data set to generate the Visitation data sets.
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The Point Of Interest (POI) Data Set is a individual location level report of physical location data that includes Signal provider, Category, BrandName, Location ID, Address1, Address2, City, State, Postal, DMA, Latitude, and Longitude . This is report combines with the Visitation Detail data set to generate the Visitation data sets.
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Based on your use case you may want to normalize the delivered POI Visitation data. We provide data panels to help which includes total signals collected by the system, total visits identified by country and by state etc. This data set will help in the event you need to “smooth” data.
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Evening Visitation includes individual signal level anonymous mobility data.
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Country Origination report includes individual signal level anonymous mobility data and its origin country.
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Anonymized Signals report includes individual signal level report of anonymous mobility.
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The Demographic Report is an anonymous household-level report of device groupings with various aggregated demographic fields. Each match code is an anonymous representation of a household aggregated to as finite as a postal code or census block.
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