Signal Provider: Opt-Out

Handling Opt-Outs: “Do Not Sell My Data” and Other Suppression Requests

While Intuizi does not handle Mobile Advertising IDs (MAIDs) on its platform, we are committed to respecting consumer privacy and providing signal providers with the ability to manage opt-outs, such as “Do Not Sell My Data” requests. Our platform allows signal providers to suppress this information from their result sets efficiently.

How to Submit Opt-Out EIDs

To ensure that opt-out requests are processed correctly, signal providers need to follow the structured process for submitting opt-out EIDs (Encrypted Identifiers):

1. Prepare the CSV File:
   • The CSV file must contain a single column.
   • Each MAID (Mobile Advertising ID) should be in uppercase and encrypted using the MD5 hash encryption function.
   • The file must include a header row with the column labeled as eid.
2. One EID per Row:
   • Ensure that each row contains only one EID.
3. Naming the CSV File:
   • The file name must adhere to the following structure: {client_preference_text}_opt_out_eids.csv
   • If the filename does not end with _opt_out_eids.csv, it will not be ingested by the system.
4. File Upload Instructions:
   • Once the file is prepared, it must be uploaded to the following S3 URI: s3://intuizi-export-delivery/{client_bid}/opt_out_eids/file_name.csv

Make sure to replace {client_bid} with your specific client bid and {file_name} with the appropriate name that follows the required structure.

By following these steps, signal providers can ensure that opt-out requests are properly processed and that the corresponding identifiers are suppressed in line with data privacy regulations.

Example Data

Example: 10 Rows

Here’s an example of a CSV file with 10 rows: