Apps Summary Report

Introduction

The Apps Summary Report is a high-level, aggregated dataset provided by Intuizi. This report offers a consolidated view of mobile application usage across various categories and tags. It includes essential information such as the category ID, category name, tag ID, tag name, number of unique app instances, total number of signals, and the year and month associated with the data.

Our solution aims to empower clients with summarized insights into mobile app usage patterns and trends, enabling them to make informed decisions for their business strategies, market research, and competitive analysis.

Delivery

We ensure that the Apps Summary Report is easily accessible to our clients through multiple cloud storage providers:

• Amazon Web Services (AWS) S3
• Google Cloud Platform (GCP)
• Other compatible providers upon request

Clients can securely access the report data through their preferred cloud storage provider, allowing for seamless integration with their existing data pipelines and analytics tools.

Fields

The Apps Summary Report contains the following fields:

Key	Value	Data Type
CategoryID	Unique identifier for the app category	Integer
CategoryName	Name of the app category	String
TagID	Unique identifier for the app tag	Integer
TagName	Name of the app tag	String
Uniques	Number of unique app instances	Integer
Signals	Total number of signals recorded for the apps	Integer
Year	Year associated with the app summary data	Integer
Month	Month associated with the app summary data	Integer

 

Differences between Apps Report and Apps Summary Report

The main differences between the Apps Report and the Apps Summary Report are:

1. Granularity: The Apps Report provides data at the individual app level, including specific details such as the app name, bundle ID, and the exact date (YYYY-MM-DD). In contrast, the Apps Summary Report aggregates data at a higher level, focusing on app categories and tags, and provides data at a monthly granularity (Year and Month).
   
   
2. Unique Fields: The Apps Report includes fields like EID (primary identifier for the app), BundleID (unique identifier for the app bundle), AppName (name of the mobile application), and Day (exact date associated with the app data).
   The Apps Summary Report introduces new fields such as TagID (unique identifier for the app tag), TagName (name of the app tag), Uniques (number of unique app instances), and separate Year and Month fields for temporal aggregation.
   
   
3. Data Aggregation: The Apps Summary Report aggregates data based on app categories and tags, providing a summarized view of the app landscape. It includes the total number of unique app instances (Uniques) and the total number of signals recorded for the apps (Signals) within each category and tag combination.
   
   
4. Time Resolution: The Apps Report provides data at a daily resolution (YYYY-MM-DD), allowing for fine-grained temporal analysis. On the other hand, the Apps Summary Report offers data at a monthly resolution (Year and Month), enabling higher-level temporal aggregation and trend analysis.

 

By leveraging the Apps Summary Report, clients can gain a comprehensive understanding of mobile app usage patterns and trends across different categories and tags. This aggregated view allows for strategic decision-making, market analysis, and identification of growth opportunities in the mobile app ecosystem.