Demographics Report

Introduction

The Demographics Report provides comprehensive insights into de-identified demographics across various segments and regions. It includes essential information such as the de-identified encrypted identifier, gender, marital status, annual income, age, and the number of visits recorded.

Our solution enables clients to make data-driven decisions for targeted marketing, customer segmentation, and competitive analysis.

Delivery

We ensure that the Demographics Report is easily accessible to our clients through multiple cloud storage providers:

• Amazon Web Services (AWS) S3

• Google Cloud Platform (GCP)

• Other compatible providers upon request

Clients can securely access the report data through their preferred cloud storage provider, allowing for seamless integration with their existing data pipelines and analytics tools.

Fields

The Demographics Report contains the following fields:

Field	Description	Data Type
EID	Encrypted and Salted Mobile Ad Identifier	String
Gender	Gender of the user (m or f)	String
Marital Status	Marital status of the user (single, married or null)	String
Annual Income	Yearly income, segmented into predefined ranges in USD	String
Age	Age of the user (5-year intervals from 21 to 69)	String
Visits	Number of visits recorded	Integer

By leveraging the Demographics Report, clients can gain valuable insights into behavior and demographics, allowing them to tailor their marketing efforts, enhance customer experiences, and maintain a competitive edge in their respective markets.