Evening Visitation

Introduction

The Evening Visitation Report is an anonymous household-level report of device groupings with various aggregated census based fields. Each location identifier is an anonymous representation of a household aggregated to as finite as a postal code or census block.

Delivery

The file will be accessible via S3 credentials provided to you upon request. You may transfer the files to your local machine or to your preferred cloud for incorporation into your application, workflow or model.

Data Format

Key	Value	Data Type
locationid	Hashed persistent value of the location identifier: individual street, large buildings	String(255)
eid	Encrypted and Salted Mobile Ad Identifier	String(255)
zip	Postal code of the location	Integer(5)
county_fips	Numeric variable that identifies the county where the household was enumerated using the Federal Information Processing Standard (FIPS) coding scheme.	Integer
census_tract	Census tracts represent the smallest territorial entity for which population data are available	Integer

Data Partitions

Key	Value	Data Type
year	Year (YYYY)	Integer(4)
week	Week Number (WN)	Integer(2)
state	2 letters ISO code of the state	String(2)