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Evening Visitation
Introduction
The Evening Visitation Report is an anonymous household-level report of device groupings with various aggregated demographic fields. Each location identifier is an anonymous representation of a household aggregated to as finite as a postal code or census block.
Delivery
The file will be accessible via S3 credentials provided to you upon request. You may transfer the files to your local machine or to your preferred cloud for incorporation into your application, workflow or model.
Data Format
| Key | Value | Data Type |
| locationid | Hashed persistent value of the location identifier: individual street, large buildings | String(255) |
| eid | Encrypted Mobile Ad Identifier | String(255) |
| zip | Postal code of the location | Integer(5) |
| county_fips | Numeric variable that identifies the county where the household was enumerated using the Federal Information Processing Standard (FIPS) coding scheme. | Integer |
| census_tract | Census tracts represent the smallest territorial entity for which population data are available | Integer |
Data Partitions
| Key | Value | Data Type |
| year | Year (YYYY) | Integer(4) |
| week | Week Number (WN) | Integer(2) |
| state | 2 letters ISO code of the state | String(2) |