Origin Report

Introduction

Origin Report offers a comprehensive analysis of individual signal-level anonymous mobility data. Tailored for your custom audience, this report provides insights into user mobility patterns while ensuring the utmost privacy and anonymity of the data subjects.

Delivery

The file will be accessible via S3 credentials provided to you upon request. You may transfer the files to your local machine or to your preferred cloud for incorporation into your application, workflow or model.

Supported Countries

As of our current release, the Origin data stream specifically supports data originating from the following countries:

• United States (USA) 
• Great Britain (GBR)
• Australia (AUS)
• Mexico (MEX)

These regional data streams have been curated to ensure compliance with local regulations and to maintain the integrity and relevance of the data for these territories.

Data Format

Key	Value	Data Type
eid	Encrypted and Salted Mobile Ad Identifier	String(255)
origin_cbg	Unique identifier string that concatenates codes for the state, county, census tract, and block group to precisely define geographic locations. (USA Only)	String
origin_zipcode	Postal code indicating the specific geographical area of origin	String
origin_city	City from which the data or user originated.	String
origin_county	County name from which the EID originated	String
origin_countyfips	Unique identifier FIPS code for the origin county	Integer
origin_state	The state from which the EID originated	String
origin_statefips	Unique identifier FIPS code for the origin state	Integer
origin_country	3 letter ISO code representing the country of the origin	String
loc_name	Location name of source location	String(255)
loc_id	Unique integer representing the physical location	Integer
loc_brandid	Unique integer representing the brand level	Integer
loc_latitude	Latitude of the location with up to 8 digits precision	Double
loc_longitude	Longitude of the location with up to 8 digits precision	Double
loc_address1	Address of the location	String(255)
loc_city	City of the location	String(255)
loc_state	2 or 3 letter state/province code of the location	String(255)
loc_zipcode	Postal code of the location	String(255)
loc_country	3 letter ISO code representing the country of the location	String(3)
year	Signal’s timestamp by Year (YYYY)	Integer
month	Signal’s timestamp by Month (MM)	Integer
day	Signal’s timestamp by Day (DD)	Integer
totalsignals	Count of total signals of the EID by day	Integer