Point of Interests (POI)

Introduction

The Point Of Interest (POI) Data Set is a individual location level report of physical location data that includes Signal provider, Category, BrandName, Location ID, Address1, Address2, City, State, Postal, DMA, Latitude, and Longitude . This is report combines with the Visitation Detail data set to generate the Visitation data sets.

Delivery

The file will be accessible via S3 credentials provided to you upon request. You may transfer the files to your local machine or to your preferred cloud for incorporation into your application, workflow or model.

Example File

CSV Fields – Point Of Interest File

CountryThree letter ISO code of CountryString

Key	Value	Data Type
Category	The Friendly Meta Category Name of the Location	String(255)
BrandName	The Brand Name of the individual location	String(255)
LocationID	The unique integer value of the location	Int
LocationName	Location Name	String
Addreess1	The 1st address field of the location	String
Addreess2	The 2nd address field of the location	String
City	The City of the location	String
State	The State of the location	String
Postal Code	The zipcode (US) or postal code (ROW) of the location	String
DMA	The designated marketing area (US only) of the location	String
Lat	The Latitude of the location (up to 7 digits)	String
Lon	The Longitude of the location (up to 7 digits)	String
ExternalID	PlaceKey of POI	String
SquareFootage	The approximate square footage of the poi (if available)	String