Visitation Summary

Introduction

The Visitation Summary Data Set is an aggregated report of anonymous mobility data that includes Category, Brand, Location/Store, and address/geography information and number of unique daily visits. This is a summary report that is derived from our POI and Visitation Detail data sets. Optionally, you may also include the attributes data set to include Ticker symbol (public company), website urls, corporate officers etc.

Delivery

The file will be accessible via S3 credentials provided to you upon request. You may transfer the files to your local machine or to your preferred cloud for incorporation into your application, workflow or model.

Example File

CSV Fields – Visitation Summary File

Key	Value	Data Type
provider	Hashed persistent value of provider	String(255)
locationID	A unique integer representing the physical	Integer
d_utc	date timestamp truncated to day	Timestamp
address1	Street Address of the point of interest	String
city	City of the point of interest	Integer
state	2 or 3 letter state/province code of the point of interest (USA,CAN)	Integer
dma	Designated Marketing Area of point of interest(USA)	Integer
country	3 letter ISO code of the point of interest	Integer
lat	Latitude of the Point of interest (max 7 decimals)	Decimal
lon	Longitude of the Point of interest (max 7 decimals)	Decimal
brandName	Friendly name of the Brand associated with the location	String
categoryName	Categorical name of the Brand associate with the location	String
visits	Unique Visitation Sum aggregate by day (1 per day max)	Integer