Web Report

Introduction

The Web Report provides detailed insights into de-identified web activity, capturing key information such as de-identified IP addresses, user agents, visited domains and pages, referral sources, and access dates. This data allows clients to analyze web traffic patterns, de-identified web behavior, and referral trends.

Our solution offers accurate and up-to-date web activity information, empowering clients to make informed decisions for website optimization, marketing attribution, and user experience enhancements.

Delivery

We ensure that the Web Report is easily accessible to our clients through multiple cloud storage providers:

• Amazon Web Services (AWS) S3

• Google Cloud Platform (GCP)

• Other compatible providers upon request

Clients can securely access the report data through their preferred cloud storage provider, enabling seamless integration with their data pipelines and analytics tools.

Fields

The Web Report contains the following fields:

Field	Description	Data Type
EIP	Salted/hashed representation of IPv4 address of the record	String
User-Agent	The User-Agent (UA) string is contained in the HTTP headers and is intended to identify devices requesting online content.	String
Domain	Domain of the visited website	String
Page	Specific page the user visited	String
Ref	Reference page from which the user arrived	String
Date	Date of the visit (YYYY-MM-DD)	Date

By leveraging the Web Report, clients can gain actionable insights into user web interactions, allowing them to optimize their digital presence, improve traffic acquisition strategies, and enhance the overall user experience.