How Can We Help?
Search for answers or browse our knowledge base.
Signals: Impressions
Introduction
Our Signals system ingests event-level data and associates it with your account analysis.
The Signal ingestion is based on a client-side GET request with key-value pairs.
Parameters
| Key | Value | Data Type |
| deviceifa* | IDFA (Apple Advertising ID), AAID (Android Advertising ID) or CTV ID (Connected TV Advertising Identifier) or other significant first-party identifiers. | String(255) |
| latitude | Latitude with up to 7 digits precision | Float |
| longitude | Longitude with up to 7 digits precision | Float |
| userAgent | URL Encoded USER AGENT of device | String(255) |
| adwidth | Numeric Ad Width in Pixels | Integer |
| adheight | Numeric Ad Height in Pixels | Integer |
| campaignID | Alpha Numeric Campaign Identifier | String(255) |
| bannerID | Alpha Numeric Banner Identifier | String(255) |
| pubid | The assigned ID of a specific publisher grouping (apps or sites) | String(255) |
| invType | Display or Video | String(255) |
| deviceType | The numeric ID for the type of device. | Integer |
| country | The ISO code for the country | String(3) |
| bid | Assigned Business Identifier | String(255) |
| gender | M = male, F = Female, O = Other or unknown | String(1) |
| age | The numeric age of the user | Integer |
| ip* | The IP4 ip address of the record | Integer |
| d | This is the date of the record in Y-M-D H:M:S format | DateTime |
| auctionID* | unique/randomized identifier | String(255) |
| bundleID | AppStore Identifier for the signal origination | String(255) |
| appName | App Name for the signal origination | String(255) |
Examples
GET Request
http://equinix-collector-1.insights.report/p/p.php?bid={BID}&bundleID={APP_BUNDLE}&deviceIFA={DEVICE_IFA}&lattitude={LATITUDE}&longitude={LONGITUDE}&userAgent={USER_AGENT}&adWidth={AD_WIDTH}&adHeight={AD_HEIGHT}&campaignID={CAMPAIGN_ID}&bannerID={BANNER_ID}&pubID={PUB_ID}&invType={INVENTORY_TYPE}&deviceType={DEVICE_TYPE}&auctionID={AUCTION_ID}&country={COUNTRY}&appname={APP_NAME}&gender={GENDER}&age={AGE}&ip={CLIENT_IP}
Display Pixel Example
<img src ='http://equinix-collector-1.insights.report/p/p.php?bid={BID}&bundleID={APP_BUNDLE}&deviceIFA={DEVICE_IFA}&lattitude={LATITUDE}&longitude={LONGITUDE}&userAgent={USER_AGENT}&adWidth={AD_WIDTH}&adHeight={AD_HEIGHT}&campaignID={CAMPAIGN_ID}&bannerID={BANNER_ID}&pubID={PUB_ID}&invType={INVENTORY_TYPE}&deviceType={DEVICE_TYPE}&auctionID={AUCTION_ID}&country={COUNTRY}&appname={APP_NAME}&gender={GENDER}&age={AGE}&ip={CLIENT_IP}' height='0' width='0'>
iFrame Example
<iframe src='http://equinix-collector-1.insights.report/p/p.php?bid={BID}&bundleID={APP_BUNDLE}&deviceIFA={DEVICE_IFA}&lattitude={LATITUDE}&longitude={LONGITUDE}&userAgent={USER_AGENT}&adWidth={AD_WIDTH}&adHeight={AD_HEIGHT}&campaignID={CAMPAIGN_ID}&bannerID={BANNER_ID}&pubID={PUB_ID}&invType={INVENTORY_TYPE}&deviceType={DEVICE_TYPE}&auctionID={AUCTION_ID}&country={COUNTRY}&appname={APP_NAME}&gender={GENDER}&age={AGE}&ip={CLIENT_IP}&store={STORENUMBER}'&e=3' width='0px' height='0px'>