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Signals: VAST Tag


The VAST (Video Ad Serving Template) tag provided by Intuizi is designed to facilitate the delivery of video ads by providing all necessary parameters for proper ad rendering and tracking. This document outlines the structure of the VAST tag and describes each parameter’s purpose.


deviceifaThe identifier for the device%%DEVICEID%%deviceifa=1234-5678-90ab-cdef
uaThe user agent string of the device%%USERAGENT%%ua=Mozilla/5.0 (iPhone; CPU iPhone OS 13_3 like Mac OS X) AppleWebKit/605.1.15 (KHTML, like Gecko) Version/13.0 Mobile/15E148 Safari/604.1
ipThe IP address of the device%%IP%%ip=
ahThe height of the ad in pixels%%ADHEIGHT%%ah=250
awThe width of the ad in pixels%%ADWIDTH%%aw=300
ctThe title of the content being viewed%%CONTENTTITLE%%ct=Breaking+News
cgThe genre of the content being viewed%%CONTENTGENRE%%cg=News
cnThe name of the channel or network%%CHANNELNAME%%cn=CNN
bundleIDThe unique identifier of the app bundle%%BUNDLEID%%bundleID=com.newsapp
appstoreURLThe URL to the app’s listing in the app store%%APPSTOREURL%%appstoreURL=
iabcatThe IAB category of the ad%%IABCATEGORY%%iabcat=IAB1
privacyThe privacy setting or URL to the privacy policy%%PRIVACY%%privacy=
deviceTypeThe type of device (e.g., mobile, tablet, desktop)%%DEVICETYPE%%deviceType=mobile
bidA string variable that holds the business identifier.%%ASSIGNEDBID%%bid=abcdefghikjklmnopqrestwz


To use the VAST tag, replace each placeholder with the corresponding dynamic value from your ad server or platform. Ensure that all parameters are properly encoded to avoid issues with special characters.

VAST Tag Example

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