How Can We Help?
Search for answers or browse our knowledge base.
Signals: VAST Tag
Overview
The VAST (Video Ad Serving Template) tag provided by Intuizi is designed to facilitate the delivery of video ads by providing all necessary parameters for proper ad rendering and tracking. This document outlines the structure of the VAST tag and describes each parameter’s purpose.
Parameters
| Parameter | Description | Placeholder | Example |
|---|---|---|---|
deviceifa | The identifier for the device | %%DEVICEID%% | deviceifa=1234-5678-90ab-cdef |
ua | The user agent string of the device | %%USERAGENT%% | ua=Mozilla/5.0 (iPhone; CPU iPhone OS 13_3 like Mac OS X) AppleWebKit/605.1.15 (KHTML, like Gecko) Version/13.0 Mobile/15E148 Safari/604.1 |
ip | The IP address of the device | %%IP%% | ip=192.168.0.1 |
ah | The height of the ad in pixels | %%ADHEIGHT%% | ah=250 |
aw | The width of the ad in pixels | %%ADWIDTH%% | aw=300 |
ct | The title of the content being viewed | %%CONTENTTITLE%% | ct=Breaking+News |
cg | The genre of the content being viewed | %%CONTENTGENRE%% | cg=News |
cn | The name of the channel or network | %%CHANNELNAME%% | cn=CNN |
bundleID | The unique identifier of the app bundle | %%BUNDLEID%% | bundleID=com.newsapp |
appstoreURL | The URL to the app’s listing in the app store | %%APPSTOREURL%% | appstoreURL=https://apps.apple.com/app/id123456789 |
iabcat | The IAB category of the ad | %%IABCATEGORY%% | iabcat=IAB1 |
privacy | The privacy setting or URL to the privacy policy | %%PRIVACY%% | privacy=https://www.example.com/privacy-policy |
deviceType | The type of device (e.g., mobile, tablet, desktop) | %%DEVICETYPE%% | deviceType=mobile |
bid | A string variable that holds the business identifier. | %%ASSIGNEDBID%% | bid=abcdefghikjklmnopqrestwz |
Usage
To use the VAST tag, replace each placeholder with the corresponding dynamic value from your ad server or platform. Ensure that all parameters are properly encoded to avoid issues with special characters.
VAST Tag Example
http://equinix-collector-1.insights.report/p/ctv.php?deviceifa=%%DEVICEID%%&ua=%%USERAGENT%%&ip=%%IP%%&ah=%%ADHEIGHT%%&aw=%%ADWIDTH%%&ct=%%CONTENTTITLE%%&cg=%%CONTENTGENRE%%&cn=%%CHANNELNAME%%&bundleID=%%BUNDLEID%%&appstoreURL=%%APPSTOREURL%%&iabcat=%%IABCATEGORY%%&privacy=%%PRIVACY%%&deviceType=%%DEVICETYPE%%&bid=%%ASSIGNEDBID%%