Cohort

Cohort Analysis

Cohort analysis allows marketers and researchers to gain insights into how different groups of users or customers behave and evolve over time. By tracking cohorts, it becomes possible to identify patterns, trends, and differences in user behavior, which can inform marketing strategies, product development, and decision-making processes.

Cohort analysis is valuable because it enables businesses to understand how different groups of users or customers respond to marketing efforts, product changes, or other factors. This information can help optimize marketing campaigns, personalize user experiences, improve customer satisfaction, and make data-driven decisions.

Introduction

The Intuizi platform allows users to import cohorts for analysis and comparison. Cohorts are groups of individuals sharing a common characteristic or experience. This documentation provides instructions on how to import cohorts as CSV files into the Intuizi platform.

CSV File Requirements

To successfully import cohorts into the Intuizi platform, the CSV file must adhere to the following requirements:

• The file should be in CSV (Comma-Separated Values) format.
• The MAID (Mobile Advertising ID) column should contain the unique identifiers for individuals. The MAID should be in uppercase and encrypted using the MD5 hash encryption function.

 

Example Data

Example: 10 Rows

Here’s an example of a CSV file with 10 rows:

EID (MAID MD5 Encrypted)
25F9E794323B453885F5181F1B624D0B
098F6BCD4621D373CADE4E832627B4F6
C4CA4238A0B923820DCC509A6F75849B
C81E728D9D4C2F636F067F89CC14862C
E9D71F5EE7C92D6DC9E92FFDAD17B8BD
45C48CCE2E2D7FBDEA1AFC51C7C6AD26
D3D9446802A44259755D38E6D163E820
6512BD43D9CAA6E02C990B0A82652DCA
C20AD4D76FE97759AA27A0C99BFF6710
C51CE410C124A10E0DB5E4B97FC2AF39