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Visitation Summary
Introduction
The Visitation Summary Data Set is an aggregated report of anonymous mobility data that includes Category, Brand, Location/Store, and address/geography information and number of unique daily visits. This is a summary report that is derived from our POI and Visitation Detail data sets. Optionally, you may also include the attributes data set to include Ticker symbol (public company), website urls, corporate officers etc.
Delivery
The file will be accessible via S3 credentials provided to you upon request. You may transfer the files to your local machine or to your preferred cloud for incorporation into your application, workflow or model.
Example File
CSV Fields – Visitation Summary File
| Key | Value | Data Type |
| provider | Hashed persistent value of provider | String(255) |
| locationID | A unique integer representing the physical | Integer |
| d_utc | date timestamp truncated to day | Timestamp |
| address1 | Street Address of the point of interest | String |
| city | City of the point of interest | Integer |
| state | 2 or 3 letter state/province code of the point of interest (USA,CAN) | Integer |
| dma | Designated Marketing Area of point of interest(USA) | Integer |
| country | 3 letter ISO code of the point of interest | Integer |
| lat | Latitude of the Point of interest (max 7 decimals) | Decimal |
| lon | Longitude of the Point of interest (max 7 decimals) | Decimal |
| brandName | Friendly name of the Brand associated with the location | String |
| categoryName | Categorical name of the Brand associate with the location | String |
| visits | Unique Visitation Sum aggregate by day (1 per day max) | Integer |