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Cohort Analysis

Cohort analysis allows marketers and researchers to gain insights into how different groups of users or customers behave and evolve over time. By tracking cohorts, it becomes possible to identify patterns, trends, and differences in user behavior, which can inform marketing strategies, product development, and decision-making processes.

Cohort analysis is valuable because it enables businesses to understand how different groups of users or customers respond to marketing efforts, product changes, or other factors. This information can help optimize marketing campaigns, personalize user experiences, improve customer satisfaction, and make data-driven decisions.


The Intuizi platform allows users to import cohorts for analysis and comparison. Cohorts are groups of individuals sharing a common characteristic or experience. This documentation provides instructions on how to import cohorts as CSV files into the Intuizi platform.

CSV File Requirements

To successfully import cohorts into the Intuizi platform, the CSV file must adhere to the following requirements:

  • The file should be in CSV (Comma-Separated Values) format.
  • The MAID (Mobile Advertising ID) column should contain the unique identifiers for individuals. The MAID should be in uppercase and encrypted using the MD5 hash encryption function.


Example Data

Example: 10 Rows

Here’s an example of a CSV file with 10 rows:

EID (MAID MD5 Encrypted)
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